How to calculate engagement with social media content?

Date:2023-01-07
1. Reach: Determine the total number of people who have seen your post by calculating the total number of likes, shares and comments you've received. 2. Engagement Rate: Calculate your engagement rate by dividing the total number of likes, shares and comments by the total number of followers you have on that particular post. This number is expressed as a percentage. 3. Share of Voice: To calculate the share of voice, divide your post’s engagement rate by the engagement rate of your competitors’ posts in the same period. 4. Conversation Rate: To calculate the conversation rate, divide the total number of comments you’ve received by the total number of likes and shares your post has had. 5. Amplification Rate: To calculate the amplification rate, take the total number of shares a post has had and divide it by the total number of impressions (views) the post has had. 6. Virality Rate: To calculate the virality rate, take the total number of people who’ve shared your post and divide it by the total number of people who’ve seen it.
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