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What are ecosystem pioneers and partner archetypes?

Date:2023-01-17
Ecosystem pioneers are the early adopters that create and validate a platform ecosystem. These pioneers usually use technology to bring new ideas, business models, and products to the table. Partners archetypes are roles that can be found within a platform ecosystem. These roles include complementors, developers, integrators, distributors, customers, user communities, and service companies. Complementors add value to a platform by providing complementary products or services that extend the platform’s value proposition. Developers build add-ons or integrations to the platform to increase its functions and further extend the value proposition. Integrators help companies adopt and integrate a platform into their existing infrastructure. Distributors explore different markets and bring the platform to customers. Customers are the end users of a platform, fuel adoption and drive usage. User communities are networks of people connected by shared interests and can be used to generate more value for a platform. Finally, service companies provide technical, legal, and marketing support to help platform growth.
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