What is adaptive propensity modeling?

Date:2023-01-13
Adaptive propensity modeling is a predictive analytics technique that uses historical data to identify individual customer behaviors, such as purchase patterns and response rates, and then uses those patterns to determine the likelihood of similar behaviors in the future. This technique helps marketers to target potential customers most likely to respond to specific campaigns. It can also be used to create detailed profiles of high-value customers to better understand their needs and spending habits.
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