What is platform strategy?

Date:2023-01-15
Platform strategy is a business model or organizational strategy that focuses on creating a technology platform, application or service that other businesses or customers can use to generate, store and/or process their own data or services. Platforms provide the infrastructure, algorithms, data models and tools to enable users to develop and deploy digital products, services, and applications and to monetize the results. Platform strategies are often used to create business ecosystems, where different businesses are connected, cooperating and collaborating with each other to create and share value.
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