What is the role of digital applications in marketing?

Date:2023-01-08
Digital applications have become increasingly important to marketing in recent years. Digital applications such as social media, e-commerce, websites, mobile applications and others allow marketers to reach their target audiences faster, more effectively and cost-effectively than ever before. Digital applications can be used to promote products, services and brands, engage customers, segment markets and reveal consumer insights from big data. They also provide a valuable platform for targeted ads, personalization and automated marketing. Finally, digital applications such as Augmented Reality (AR) and Virtual Reality (VR) can create immersive consumer experiences that further boost conversions.
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